Category Archives: Community

Newsflash: Human beings are a visual species.

We, as a species, rely on vision as our primary sense. The fact that you are reading this right now is evidence of just how visual we are. Further evidence is the fact that audio browsers and technologies that make the Internet easier to use for blind persons are often ignored and occasionally despised by designers.

Need more proof?

Try this test – think about the following brands:  McDonalds | NBC | Chevrolet

Now what did your mind do?

If you are like most people your brain flashed visual cues about those brands. You thought of the Golden Arches, The Rainbow Peacock, and what is refereed to as the “Bowtie” but looks more like a squished little cross of some sort. Either way you probably didn’t think of a smell (well maybe when it comes to McDonalds) and hopefully you didn’t have a very strong emotional reaction that trumped the visual thoughts that flood most peoples brains.

When these giants of commerce work on their brand they want you to be able to picture things about them and from there for your thoughts to cascade down to good emotional feels – happiness, contentment, etc.

So how do you as a small business owner make sure that your taking advantage of and maximize your visual marketing? Continue reading »