W. Donald Orkoskey was old enough to see and understand the potential impact of the Internet from the time of it’s birth but was young enough to naturally explore, play and closely watch the growth of the Internet into what it is today. In his early teens Don would dial into AOL and visit chat-rooms and forums throughout the 1990s those chat-room experiences helped Don to understand the subtle differences between offline and online social experiences.
As social media websites such as Friendster and MySpace became popular Don became an early adopter. When sites such as Facebook and Twitter became viable for businesses Don was there and learned early on how to take advantage of these new business tools. Today he provides instructions to individuals, businesses, and business groups.
Social Media Marketing Plans
W. Donald Orkoskey specializes in working with everyone from small businesses to large organizations to create customized plans. These plans are made-to-order for each business and designed to cover everything that business needs and only what that business needs in order to use social media successfully. While large organizations may need to establish an internal social media policy a sole proprietorship clear does not.
Understanding Social Media Marketing Plans
While each plan is tailored to the needs of the client there are some standard parts to nearly every plan. These include a section on Monitoring the web. A business must monitor the web to see what other people are saying about their brand, about their industry, and about other topics that have or could have an impact on their business.
A comprehensive content creation plan is another key part of every marketing plan. Listening to the web is important but knowing how to talk back, what to say, when, and where to say it are all crucial. A misstep on any one of those can cost even the largest brand market share, income, and social capital. Getting it right is vital. When marketing dollars are stretched as thin as they have been over the past few years making sure that money is properly spent is crucial.
There are many more parts that can and do go into crafting a successful social media marketing plan such as planning syndication, creating linkability, identification of influencers and mavens, choosing objectives, selecting platforms, and much more.
Social Media Seminars for Business Associations
Are you the director of a business association such as a Chamber of Commerce or Main Streets Organization?
Would you like to introduce your member businesses to social media or help them to better understand how to use social media to better their business?
Contact Don today to discuss how he can help your members get the most out of social media.
Conferences can cover any or all of the following topics:
- What is social media – A definition, history, and explanation of what social media is, how it’s changing how business is done, and how to harness the power of social media.
- Social Media Best Practices – The best ways to utilize social media, pitfalls, and a list of do’s & don’t.
- How To – A step by step guide to social networking sites (Facebook, Twitter, Youtube, Linked In, Four Square, or any combination of those).
Independent Business Owners
Independent Business owners can also take advantage of Don’s skills and expertize in social media by hiring him for one or more of the following:
- Social Media Marketing Plans - Don will work with your marketing department, marketing consultant, or directly with you to craft a social media marketing plan that takes into considerations the individual needs and goals of your business.
- Social Customer Service – Don will work with your customer service team to teach them the best practices and most effective and efficient uses of social media.
- Social Media In The Work Place – Don can offer a two-tier guide for your executives/managers & your employees to provide them with in-depth instructions of the best uses of social media in the work-place and pertaining to the work place with a focus on turning your employees into advocates of your business and with their obligations to promote and not detract from the public perception of your business by direct and indirect means.
Contact Don Now
Please use the following form to contact Don and his team to discuss how he can help you to better understand and use social media.
